Semesters 1 & 2: Fundamentals & Tools of Digital Marketing
These semesters introduce students to the digital marketing ecosystem, covering key concepts such as online vs offline marketing, customer journey, and the marketing funnel. Students gain practical skills in website and blog creation using HTML, CSS, and WordPress, along with basic website optimization and SEO fundamentals.
They also explore social media marketing, content creation, email marketing, basic paid advertising, and analytics using tools like Google Analytics and social media schedulers. By the end, students are equipped to plan, execute, and track digital campaigns effectively.
Modules & Topics:
|
Introduction to Digital Marketing |
• Digital marketing landscape |
|
Website & Blog Creation |
• HTML/CSS basics |
|
SEO Basics |
• On-page & off-page SEO |
|
Social Media Fundamentals |
• Key platforms overview |
|
Basic Analytics |
• Google Analytics basics |
|
Project |
• Create a basic website/blog and optimize it for search engines. |
Semesters 1 & 2: Fundamentals & Tools of Digital Marketing These semesters introduce students to the digital marketing ecosystem, covering key concepts such as online vs offline marketing, customer journey, and the marketing funnel. Students gain practical skills in website and blog creation using HTML, CSS, and WordPress, along with basic website optimization and SEO fundamentals. They also explore social media marketing, content creation, email marketing, basic paid advertising, and analytics using tools like Google Analytics and social media schedulers. By the end, students are equipped to plan, execute, and track digital campaigns effectively. Modules & Topics:
| Introduction to Digital Marketing | • Digital marketing landscape • Online vs offline marketing • Customer journey & marketing funnel |
| Website & Blog Creation | • HTML/CSS basics • WordPress basics • Website optimization |
| SEO Basics | • On-page & off-page SEO • Keyword research • Technical SEO basics |
| Social Media Fundamentals | • Key platforms overview • Social media best practices |
| Basic Analytics | • Google Analytics basics • Tracking traffic & engagement |
| Project | • Create a basic website/blog and optimize it for search engines. |
Semesters 3 & 4: Advanced Strategies & Professional Skills These semesters focus on advanced digital marketing techniques, including SEO, SEM, social media, video marketing, mobile marketing, and automation tools. Students apply their skills in multi-channel campaigns, e-commerce, affiliate marketing, and strategic planning. Semester 4 includes ethical practices, a capstone project, and a 3–6 month internship to prepare for professional roles or freelancing in digital marketing.
| Advanced SEO & SEM | • Link-building • Conversion optimization • Retargeting campaigns |
| Advanced Social Media | • Community engagement • Social listening • Paid social strategies |
| Video & Visual Marketing | • YouTube basics • Canva & Adobe Spark • Video editing essentials |
| Mobile & App Marketing | • App store optimization • Mobile ads & push notifications |
| Marketing Automation & CRM | • HubSpot/Zoho tools • Customer lifecycle • Lead nurturing |
| Project | • Multi-channel marketing campaign |
| E-Commerce & Affiliate | • Shopify/WooCommerce • Product SEO • Affiliate marketing |
| Strategy & Planning | • Marketing plan • Budgeting & ROI |
| Freelancing & Career | • Portfolio & platforms • Resume & interviews |
| Ethics & Privacy | • Data privacy • Ethical marketing • Online reputation |
| Capstone & Internship | • Real-world project • Presentation • 3–6 months internship |
